
About It's Not Rocket Science
It’s Not Rocket Science is a fast-growing IT consultancy offering cloud computing, CI/CD consulting, valet app development, IT staffing, and automation solutions. Their mission: make technology feel simple, even for complex business challenges.
They partnered with Fuseight to unify their brand, website, and content, all under one roof, and launch a modern, conversion-driven digital presence in under 5 weeks.
Services Offered
- Branding
- Web Development
- UI/UX Design
- Content/Copywriting
The Goal
The client approached us to establish a strong online presence through a modern website and a new brand identity.
Their goals were clear:
- Design a user-friendly, visually appealing website optimized for SEO and accessibility.
- Create SEO-friendly content to drive traffic.
- Develop a responsive static site with key functionalities like a contact form and social media integration.
The challenge was to deliver this comprehensive project within a a one-month timeline.
Project Timeline
The project spanned approximately five weeks, with key milestones:
- Week 1: Delivered three logo proposals and brand assets (colors, typography), followed by client review.
- Weeks 2–3: Developed UI/UX designs and drafted SEO-friendly content, with client approvals.
- Weeks 4–5: Built the static website, conducted performance testing, implemented accessibility best practices, and launched the site.
The Solution
Our approach combined branding, design, content creation, and development into a streamlined process to meet the tight timeline.
We began by delivering three logo proposals and brand assets to establish a cohesive visual identity.
In parallel, our team designed a user-friendly UI/UX interface with clear navigation and attractive visuals, ensuring accessibility and responsiveness across devices.
SEO-friendly content was crafted for key pages, including Home, About, Services (covering Cloud Computing, CI/CD Consulting, Valet Application Development, IT Staffing, IT Automation, Cloud Migration, and AWS Automation), Case Studies/Portfolio, Case Study Details, and Contact Us.
The static website was developed with a focus on SEO optimization, performance, and features like a contact form and social media integration.
Regular client reviews ensured alignment throughout the process.
Results
The project successfully delivered a modern, responsive website and a cohesive brand identity for It’s Not Rocket Science.
The site’s SEO optimization and user-friendly design enhanced online visibility and engagement, while the contact form and social media integration facilitated client interaction.
The professional branding strengthened the client’s credibility in the IT industry.
The project was completed on time, meeting all client goals within the five-week timeline.







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