SugarDen Food Brand Identity

SugarDen’s founder came to us with a clear vision but no way to express it visually. She was struggling to create a logo that looked professional, yet still felt personal, fun, and in tune with her brand. The goal was simple – create a logo she could be proud of and that would resonate with her audience.

The project was completed in one month, with key milestones:

• Defined the brand’s playful, youthful tone.
• Sketches/Concepts: Developed initial logo designs with a pot icon.
• Color & Typography Alignment: Refined the design with vibrant colors and suitable fonts.
• Final Delivery: Provided logo files optimized for all intended uses.

We began by understanding the emotion behind SugarDen – a cozy, joyful place where every bite feels special. Drawing from that, we created a logo that blends playful script typography with a cupcake icon, giving it a warm, handcrafted feel. The deep raspberry tone creates an indulgent yet elegant backdrop, helping the brand stand out without losing its charm.

We also made sure the logo would work well across digital and physical touchpoints – from social media and packaging to signage and merchandise.

What We Delivered

• Logo design with a custom, flowing wordmark.
• Integrated icon that hints at sweetness and fun.
• Brand color palette anchored in rich berry tones.
• Typography system that feels bold, friendly, and feminine.
• A scalable identity ready for growth and future packaging

The new brand identity gave SugarDen a confident, cohesive look that captures the spirit of the brand. It’s now easier for the founder to promote the business with consistency, build customer trust, and explore packaging and merchandise in the future.